This is an in-progress passion project that is based on creating a series of beverage labels for different streets that are iconic to Morgantown, WV.

I spent my last year at WVU living on the end of Beverly Avenue (affectionally called “Bev”), which is notorious for block parties. People would come out from all over Morgantown to join the chaos, sit on neighbors roofs, and drink the cheapest beer they could buy. I created the label with this casual playfulness in mind and chose the product based on the celebratory attitude of the students.