Raisin Bran Mascot & Box Redesign
What would Raisin Bran look like if it was marketed to children?
This project was a way to answer this question. I first began creating the new mascot. To market it to children, the raisins are repesented as purple jewels. In addition, the box design is bright, inviting, and stands out against competition brands.
Built With
Illustrator, Photoshop
Year
2023
Services
Packaging, Brand Identity
